More WorkBrand installations, merchandise programs, and pop-ups: more projects I’ve managed from concept to install.
Louis XIII Cognac
T-Mobile Arena, Las Vegas · 2024
Role: Project Manager · Delivered with Unlimited Custom Creations
A semi-permanent luxury brand installation brought to life from the brand's inspiration drawings: custom laser-cut brass lettering, custom art wall flats, and crystal decanters securely displayed to meet the exacting standards of one of the world's most prestigious cognac houses.
SAHARA Las Vegas · AZILO Ultra Lounge
2024
Role: Project Manager · Delivered with Unlimited Custom Creations
Custom laser-cut palm-leaf panels in ultra-thin Chemetal satin brass, framing the lounge's back bar. The client's concept art wasn't production-ready, so we redrew it as clean vector cut files, keeping every leaf intact as a single connected piece so the panels would cut cleanly and hold their shape.
Smoke and Mirrors Lounge
Thrive · Las Vegas · 2024
Role: Project Manager · Delivered with Unlimited Custom Creations
Custom fixtures for Nevada's first state-licensed cannabis consumption lounge:
DJ booth: designed in-house, by me, a working DJ, with fully concealed cable management. Built from steel, powder-coated in prismatic gold, and enclosed in glass.
Back-bar display wall: developed from the client's inspiration image into a floor-to-ceiling grid of welded square steel tube, built in three sections and field-measured to fit the space exactly.
Exterior blade sign: the mirrored sign, cut by Plastic Man (Jose Leva Sr.), my go-to acrylic fabricator in Las Vegas.
Lil Seltz Hard Seltzer
Branded merchandise program · 2021
Role: Project Lead · Delivered with Grafico
A full merchandise rollout for a large-scale giveaway campaign, with production runs of 500 to 1,000 pieces per item: custom denim shorts paired with a dye-sublimated gradient koozie, co-branded Yeti coolers, a custom bar cooler, hoodies and acid-wash tees with color-matched gradient prints, fanny packs, and a one-off color-blocked '80s windbreaker sewn by a downtown LA seamstress from my network.
I built size curves to match the audience's size spread, handled some production in-house, and built a merch vendor network for the rest, a network that's still active today.
Corona · Protect Our Beaches
National beach tour · 2021
Role: Project Lead · Delivered with Grafico
A modular, palletized beach activation that toured six beaches coast to coast, from Santa Monica and Santa Cruz to Lake Michigan, Florida, and North Carolina, pairing community trash cleanups with brand presence.
The kit included branded pop-up canopies with backwalls, feather flags, a wooden information kiosk, directional signposts and A-frames, a screened recycling station, and roll-out wooden boardwalks across the sand. Everything packed onto pallets and shipped cross-country.
Rolling Loud California
NOS Events Center, San Bernardino · December 2021
Role: Project Lead · Delivered with Grafico
A fully branded "Loud Pebbles" Cereal Bar with wavy graphic walls, a glowing printed cereal ceiling, custom bar fronts, a checkerboard floor, branded furniture, and an oversized cereal-box photo op, plus a massive fabric-wrapped festival arch.
I managed every print and build asset, from specialty vinyls to large-format art that had to stay sharp at massive scale and make the cereal glow.
Fairmont Century Plaza
Pavilion wraps, Century City, Los Angeles · 2021–2022
Role: Project Lead · Delivered with Grafico
Full brand wraps of the hotel's two curved glass-and-metal entry pavilions for its "Say Hello, Our Doors Are Open" reopening campaign, combining Fairmont red panels, campaign typography, and full-height lifestyle imagery across the glass, all produced to follow the pavilions' curves and mullion lines.