Fortune 100 technology company · Private executive briefing center · September 2025
Role: Project Manager · Delivered with ASTOUND
Executive Experience Center: Two Permanent Installations
A Fortune 100 technology company's private briefing center shows its largest enterprise customers what its software does in the real world. I managed two permanent installations there, each built around one client's operations, delivered alongside 15 other vendors' showcases.
Installation 1: Smart Factory Line
For a global food manufacturer. We flew to the manufacturer's plant to study their production floor, then recreated it inside the center:
A working conveyor line built from real production-line belting, clad in stainless steel. It winds behind an ultra-fine-pitch LED wall and back out to the front.
An inline weighing station with a transparent display. Each container's weight and data appear live as it passes.
An automated reject station that pulls under- or over-filled product and logs it in the software, just as on the real line.
A custom animated plant visual on the LED wall, synced beat-for-beat with the presenter's story.
Installation 2: Processing Plant + AI Reveal
For a global water-technology company:
LED walls with real industrial piping running into, out of, and overhead between the panels, placing visitors inside the client's processing plant.
The client's live water-testing unit, custom-mounted within the LED panel system.
Two panels styled as plant equipment rotate on a center axis to open into "Fry Time," an AI-powered station that tracks guests filling fry holders against the clock and feeds results to the software live.
One presenter touchscreen tap changes the LED wall graphics and triggers the rotating doors.
The install: two builds, one 10-day window
Building both installations was half the job. The other half was getting them into an active, high-security facility in 10 days:
Protecting the building: the center sits on an elevated floor system with specialty tile. I worked with the facility's general contractor so both installations could be fully removed with no damage to the floor or the structure above.
Planning labor and freight: I worked out the crew size and man-hours, and got both builds shipped and on site in time.
Sequencing the trades: the LED manufacturer installed its own panels while our fabrication and AV crews worked around them. I set the order of operations for power, data, panels, and fabrication so each trade went in at the right time and nobody was working on top of anyone else.
Keeping the client informed: I set clear expectations throughout a complex, fast build, so there were no surprises at walkthrough.
My role
I was the bridge between permitting, engineering, AV, and the client. I turned complex requirements into clear direction my team could build from: rotating doors with force limits so they can't crush anyone, overhead piping that meets safety and fire-sprinkler code, and live equipment mounted inside an LED wall.
The result
Both installations were delivered within the 10-day window. Client walkthroughs happened on schedule, and the only changes were minor tweaks from client decisions. Among the 16 vendor showcases, the client rated ours best in fit, finish, and polish.
